Crash Course for a New Career in Social Media

A rapidly changing economy and greater focus on quality life is causing many people to look at career changes in 2014. In some cases, technology is displacing people. Even workers with stable jobs are growing weary of low employee morale and sacrifices to personal time.

Healthcare and technology are fields that tout promising careers. However, the training to be an IT analyst or physical therapist is long and expensive. Of course, you may not even be interested in these jobs.

So, how can you switch to a rewarding career with minimal time and money? The best answer may be seeing value in what you already know. Social media is a common skill that is in uncommon demand.

This past summer, Elliott Broidy gained attention for using social media to promote independent films. Along with the fame of ‘Grumpy Cat’ and other everyday stars, social media is being recognized as a powerful tool.

Here are some basics you need to know for social media careers:

Jobs to Consider:

Social Media Specialist, Content Writer, Content Manager, Web Copywriter, Blogger

With some basic planning, you can quickly develop the skills and background to be considered for these jobs.

Do you have a Facebook page or Google+ account? If you are active on social sites for personal use, consider leveraging this skill for the many jobs in internet marketing.

Understanding Why Companies Prefer Social Media: Money, Time and Tracking:

More than ever, online advertising influences consumer decisions. Companies of all sizes value workers that understand the impact of social media on search engine rankings and branding.

Being more active on social media can increase a company’s SEO rankings. If you can communicate this basic concept on a resume or in an interview, employers will take notice.

Businesses favor social media as a cost effective way to increase brand image and attract new customers. Unlike the expense of radio or television, Facebook posts and YouTube are low cost.

Tweeting customer specials or company news takes very little time. Companies also prefer the easy tracking of social media marketing through Google Analytics.

Buzzwords to Know: Social Signaling and Google Analytics

Social Signaling:

Referrals are a great way for companies to get new clients. The online version of referrals are sharing Instagram videos or gaining Twitter followers. This is known as social signaling. By having a FAQs post shared, you are seen as an expert on the subject.

Google Analytics:

Is the number of visitors to your website increasing? If so, do they complete the desired action? This may include requesting information or buying a product.  Google Analytics makes it easy to answer these questions. The Google tutorial will give you an understanding of this user friendly tool.

How to get experience:

There are several ways to build a quick portfolio of business social media. If you own a small business but use a personal Facebook account, start a Business fan page.

Check your employer’s social media sites. Small companies in particular do not have the time or knowledge to post regularly. You could volunteer to help with posting, even if there is no additional pay.

Similarly, ask a friend who owns a business if you can help with their social media marketing. Make sure to keep record of what you’ve done and use analytics for practice in tracking results.

In a short period of time, you will have a social media portfolio for a resume or to start a content management business.

Your Everyday Skills are in Demand:

A skill focused job market requires more practical knowledge. Your personal use of social media translates well to skills in demand. With minimal time and money, you can enjoy a new career in a promising field.