As anyone over 20 probably remembers, tax filings were always a huge deal – you needed the tax code and multiple forms; not to mention, there was always the fear that you could screw it up. Today, e-filing your taxes is common and is clearly the way to go. If you’re still somewhat unsure about e-filing your taxes, take a look at all the ways
Have you ever wondered why the price at your favourite store always seems to end in a $–.99? Or $–.97? No, not really? You haven’t? At least if you’re me, you haven’t. But then I read about it in a recent(ish) Time article and started wondering. The truth is that most retailers use a pricing system that demarcates their regularly priced items from their sale
In the Beginning, there was #Smallenfreuden Once upon a time – or about six months ago – there were ten rich, middle-aged, overweight white guys sitting in a posh board room on the eighty-second floor of a designer skyscraper in San Francisco. These were no ordinary rich, middle-aged, overweight white guys (RMAOWG), they were special. They were special because they had elite marketing powers and
Hi everyone! Just a quick post for now – I wanted to let everyone know that I have an article included in this weeks fine selection of Carnival of Personal Finance submissions hosted by the fabulous Martin over at Studenomics. Cheers everyone! Lindsey PS – I am fabulous.
Second installment in the “Advertising: Rabbit in the Hat” series Did you watch the Youtube video yet? Go ahead, I’ll wait. For me, the commercial felt like an emotional cannon aimed at a mouse – and I’m the mouse. I know it took me through a tour de force of anger, fear, sadness, and guilt in under 90 seconds. I was left with an almost
Wouldn’t it be interesting to know what we’re up against as consumers when we’re trying to save money? Advertising is everywhere and corporations use it to reach us in ways we couldn’t even begin to guess at: they scan our brains, they research our cognitive processes, and they gather our opinions in focus groups. Corporations spare no expense to understand what makes us tick and what moves
