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April 22, 2014 by: Lindsey D

Ditching Snail Mail: The Benefits of E-Filing Your Taxes

As anyone over 20 probably remembers, tax filings were always a huge deal – you needed the tax code and multiple forms; not to mention, there was always the fear that you could screw it up. Today, e-filing your taxes is common and is clearly the way to go. If you’re still somewhat unsure about e-filing your taxes, take a look at all the ways

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October 31, 2013 by: Lindsey D

Decrypting the Cryptic Price Tag: Lifehacker tip for Shopping

Have you ever wondered why the price at your favourite store always seems to end in a $–.99? Or $–.97? No, not really? You haven’t?   At least if you’re me, you haven’t.  But then I read about it in a recent(ish) Time article and started wondering. The truth is that most retailers use a pricing system that demarcates their regularly priced items from their sale

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June 15, 2013 by: Lindsey D

Visa, stick your #Smallenfreuden where the Sun Don’t Shine

In the Beginning, there was #Smallenfreuden Once upon a time – or about six months ago – there were ten rich, middle-aged, overweight white guys sitting in a posh board room on the eighty-second floor of a designer skyscraper in San Francisco. These were no ordinary rich, middle-aged, overweight white guys (RMAOWG), they were special. They were special because they had elite marketing powers and

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May 22, 2013 by: Lindsey D

Carnival of Personal Finance – My first article submission

Hi everyone! Just a quick post for now – I wanted to let everyone know that I have an article included in this weeks fine selection of Carnival of Personal Finance submissions hosted by the fabulous Martin over at Studenomics. Cheers everyone! Lindsey PS – I am fabulous.

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May 10, 2013 by: Lindsey D

Advertising Tricks: How being afraid is profitable

Second installment in the “Advertising: Rabbit in the Hat” series Did you watch the Youtube video yet? Go ahead, I’ll wait. For me, the commercial felt like an emotional cannon aimed at a mouse – and I’m the mouse.  I know it took me through a tour de force of anger, fear, sadness, and guilt in under 90 seconds. I was left with an almost

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April 17, 2013 by: Lindsey D

Advertising Tricks: Why we buy

Wouldn’t it be interesting to know what we’re up against as consumers when we’re trying to save money? Advertising is everywhere and corporations use it to reach us in ways we couldn’t even begin to guess at: they scan our brains, they research our cognitive processes, and they gather our opinions in focus groups. Corporations spare no expense to understand what makes us tick and what moves

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Hi there! I’m Lindsey

Hi there! I’m Lindsey

Someone once said to me: “You have to look after your nickels and dimes before you can save your … READ MORE

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